New market leading estate agents in Merstham. Covering Redhill and Reigate.
A group of estate agents has launched a new property website to rival Rightmove and Zoopla, which dominate the market.
Called Onthemarket.com, it has been set up by a consortium of estate agency firms from around the UK.
All agents that use the new site to advertise their properties for sale will automatically become part owners of the new business.
But to join, they must agree not to advertise with one of the big two established websites.
Onthemarket.com’s chief executive, Ian Springett, spelled out the new site’s aggressive approach.
“In order to enter a market where two major players are so dominant, Onthemarket.com member agents commit only to advertise their properties on one other portal,” he said.
“In practice, this means in most cases removing their properties from either Rightmove or Zoopla.
“The result is that… as well as losing large amounts of property stock, Rightmove and Zoopla will also suffer a substantial hit to their income,” he added.